The active development of the iGaming industry leads to the emergence of new players in the modern market. One of such players is Soft2Bet – a leading company in the iGaming technology sector, offering a comprehensive range of innovative solutions for providers, as well as services and products for online gaming and sports betting operators. The company set itself the goal of completely revising the approach to developing this industry and studying the list of current challenges. Therefore, the team of professionals successfully “burst” into strictly regulated markets both as a B2B supplier and as a B2C operator. A single support partner for all operators allows them to focus on developing their own gaming industry without wasting time on integrating disparate systems. The platform combines everything necessary for effective work: from sportsbooks and casinos to CMS, CRM, KYC/AML, and mobile applications.
How Did the Idea to Launch Soft2Bet Come About?
The company’s founder is Uri Poliavich – businessman, entrepreneur and philanthropist. Uri Poliavich has more than 13 years of leadership experience. His work approach is based on a unique combination of innovation with long-term vision of results.
Therefore, in 2016, the decision was made to launch Soft2Bet, which was initially a startup. Over time, Uri realised the full importance regulatory framework and business infrastructure. Soft2Bet brings together a team of professionals from different countries who successfully work on the following important matters: Legal, Licensing, and Operational. The company continues to build its long-term market strategy, with Uri Poliavich emphasizing localized approaches that allow Soft2Bet to adapt its platform’s functions and models to the standards of specific jurisdictions.
Uri Poliavich: A Brief Biography
Uri was born in Ukraine in 1981, where he lived until he was 14 years old. Then, together with his family, he moved to Israel, where he managed to finish school and serve 3 years in the Israel Defense Forces. Thanks to the experience gained in the army, Uri was able to learn discipline, quickly take responsibility, and assume the role of a leader even in stressful situations.
He quickly assessed all the opportunities, immersed himself in intensive work, defining the special value of adaptability, practical experience, and rapid decision-making for himself. It was precisely this set of principles that later helped him form his own strategic direction in business.
Even in the early stages of gradually developing his own career, Uri participated in creating regional gaming projects. He provided comprehensive support for launching larger platforms. This allowed him to build distribution networks in various regions. The experience gained and all of Uri’s knowledge were subsequently applied when planning new gaming infrastructure and studying regulatory requirements in rapidly developing markets.
Launch of the New MEGA Platform by Soft2Bet
Motivational Engineering Gaming Application (MEGA) is a revolutionary platform that was launched in 2023. With its help, gamification was taken to a completely different level, offering engaging content and customisable solutions that result in maximum player engagement. In their work, the team focused on dynamic retention strategies for modern gamers and personalised rewards.
MEGA is designed for seamless integration with various operators of not only online games (casinos) but also sports betting (bookmakers). Therefore, each operator can count on stable growth in their own revenue. With the help of such a platform, a completely new industry standard for gamer engagement and profitability for online business was revealed to the public.
Global Gaming Awards EMEA 2025 Results
Following its success at the Global Gaming Awards EMEA 2025, Soft2Bet reaffirmed its commitment to setting high industry benchmarks in online gaming.
The developer behind this groundbreaking product noted that its platform offers a wide range of services to operators and their users, including seamless integration, scalability, and the flexibility to provide tailored, localized solutions.
Company representatives emphasized that the MEGA program and its adaptable infrastructure deliver comprehensive solutions, enabling operators to offer unique user experiences supported by a robust technological platform. The system ensures scalability and liquidity across different regions and verticals, making it a preferred choice for leading gaming brands.
Comprehensive support for entrepreneurs and companies: launching Soft2Bet Invest
In 2024, the Soft2Bet team presented Soft2Bet Invest – this is the iGaming Innovation Fund with capital of 50 million euros. The main goal of launching such a fund: comprehensive (financial and business) support of various companies and entrepreneurs working in the iGaming sphere who make a special contribution to the development of not only iGaming, but also casual games.
This commitment to expanding the iGaming industry led to the Soft2Bet team’s efforts being noticed at the SiGMA East Europe exhibition, where the company received an award in the “Outstanding Contribution to Gaming Industry 2024” nomination. This proves the significant contribution of Uri and his team to gaming industry development through the application of technical innovations, regular financing, and competent mentorship.
Soft2Bet Brand Portfolio and Product Accessibility
Soft2Bet holds 19 licences and successfully operates in 11 jurisdictions, which proves the company’s direction – compliance with regulatory requirements and guarantee of safe, responsible gaming. Among the main regulated markets where the team of specialists operates, having licences.
The portfolio of high-performance iGaming brands surprises with its diversity. Moreover, each brand was created based on localised gaming experience, which is particularly valued in the modern European market.
Main company brands:
- Betinia (Denmark, Sweden)
- Campobet (Denmark, Sweden)
- Quickcasino (Sweden)
- Don.ro (Romania)
- Tooniebet (Ontario, Canada)
Players from around the world have already appreciated the individual themes, localised language support, and rich diversity of games for every taste.
Since 2016, Soft2Bet has been consistently applying efforts, its own experience and knowledge with the aim of constant development in the industry of innovative gaming solutions. As a result, brands and partners that collaborate with the company can count on stable growth and familiarity with some of the best online entertainment.
Solutions for B2B-iGaming operators for further complete integration
Soft2Bet actively works to provide operators with exclusively advanced solutions. After all, the company is not just a supplier, but also performs the function of a real partner for operators who wish to achieve leadership and success in regulated markets using ready-made solutions.
Soft2Bet’s assortment offers platforms that have undergone configuration procedures and complete preparation, thereby meeting the specific needs of each market.
For complete integration, the following relevant solutions were proposed:
- Connecting operators to a huge list of popular payment methods and payment providers. The main goal is to ensure uninterrupted transaction processes, protection and security of players during online payments.
- Customer support at all stages of cooperation, competent risk management, as well as strict control over compliance with regulatory rules and requirements.
- Interface customization taking into account individual player preferences and gaming experience. All this will contribute to the gradual formation of unique user experience in the future.
In addition, the Soft2Bet team has also prepared separate integrated solutions for online casino gaming, providing a large gaming portfolio. There are integrated solutions for sports betting (sportsbooks) aimed at further formation of competitive offers in the market.
In the field of regulation, the company manages to combine flexibility, innovation and experience, offering operators a unique opportunity – to influence player engagement indicators, retain and increase their attention. All this will help obtain stable income, multiply their own profit, launching uninterrupted gaming processes that will fully comply with legislative requirements.
Awards and Global Recognition
Innovative solutions, Soft2Bet’s leadership, and constant striving for excellence in the gaming industry – all this is marked by numerous awards and recognitions. Moreover, the list of awards is constantly expanding, thanks to industry leaders: EGR, SBC, SiGMA, and others.
Important industry awards for the company:
- iGaming Sword Award 2023 – award in the “Turnkey Solutions Provider of the Year” category
- Global Gaming Awards EMEA 2025 – award in the “Platform Provider of the Year” category
- Global Gaming Awards EMEA 2025 (for MEGA platform) – award in the “Product Launch of the Year” category
Uri Poliavich received one personal award of the Global Gaming Awards EMEA 2025 – “Executive of the Year” for visionary leadership.
The received awards and numerous nominations confirm the fact that the company is on the right path.
Advancing the Global iGaming Market
Soft2Bet continues to offer unique and standout products in the gaming industry. Its key strengths include:
- Flexible Integration – Operators can tailor their gamification strategy by selecting specific game engines, allowing them to cater to demographic preferences and market requirements.
- Extensive Game Portfolio – With over 12,500 games from hundreds of top providers, Soft2Bet offers a comprehensive gaming ecosystem and hosts thousands of live tournaments annually for an unparalleled user experience.
- Global Reach and Accessibility – Supporting more than 20 languages and over 70 payment methods, Soft2Bet ensures seamless access to its brands and solutions, serving a wide and diverse audience across regulated markets.
Along with regulatory requirements, Soft2Bet company is open to the opportunity to actively implement additional responsible gaming measures. Under Uri Poliavich’s leadership, Soft2Bet has quickly gained prominence in the global gaming, sports betting, and sportsbook industries. Thanks to the professionalism of the entire team, Soft2Bet manages to maintain its leading market positions, making significant changes in the sphere of innovative gaming solutions. Each new brand receives sustainable growth, and the company’s partners – the opportunity to develop, obtaining desired stable income.
Responsible Gaming and Player Safety
Soft2Bet has repeatedly demonstrated its commitment to responsible gaming and reliable protection of every player. Therefore, the foundation of the company’s policy lies in care for responsible gaming and safety. The team of professionals set themselves a main goal from the beginning of their work: to guarantee all players a quality gaming experience by providing free access to a safe, transparent, and fair online gambling environment.
To maintain the necessary high standards in their work, Soft2Bet proceeded to create a separate team of specialists responsible for responsible gaming. Their main list of tasks includes:
- Identifying any fraud attempts and preventing them
- Monitoring compliance with regulatory requirements
This work approach ensures full compliance with all regulatory requirements in all 11 jurisdictions where the company operates.
As a result, Soft2Bet successfully manages to work in accordance with some of the world’s strictest licensing standards, thanks to Uri’s vision and the professionalism of his team. To always stay one step ahead in the field of responsible gaming, Soft2Bet doesn’t stop developing and constantly works on improving and strengthening its compliance protocols. This allows them to successfully pursue their main goal – enhancing player protection.
With such goals, the company undergoes various checks from gambling authorities. Moreover, the results of these checks repeatedly prove the desire and striving for excellence in the area of responsible gaming and regulatory compliance. However, in Soft2Bet’s work, special importance is placed not only on strict compliance with regulatory requirements, but also on actively implementing additional responsible gaming measures. This was necessary to exceed all previously used industry standards, which will help guarantee a safe and sustainable gaming process.
Soft2Bet – A Leading Company in iGaming Technologies
The company directs all its efforts toward actively developing advanced comprehensive solutions for providers. Additionally, Soft2Bet continues working on innovative products and services, creating new brands and successfully improving long-established projects. As a result, online gaming and sports betting operators worldwide receive powerful support in the form of comprehensive innovative solutions, investment, and other comprehensive support at different stages of their activities.
Soft2Bet continues to confidently work both as a B2B supplier and as a B2C operator, having proven experience of success in regulated markets while setting new quality standards in the iGaming industry.